Project Summary

I developed website’s E-Commerce abilities, Social Media Content Integration, UX Writing and Brand Identity. I utilized CMS software to create a direct to consumer sales system with an easeful customer journey from awareness to buying. I embedded DOMINICALSANG’s TikTok feed to create a unified online presence. I produced a visually distinct brand identity by creating an original logo, color pallet and typography.

Skills

Market Research, User Research, E-Commerce Development, Social Media Integration, UX Writing, UX Design

Tools

Figma

Team

me (solo)

Introduction

DOMINICASLANG is a language preservation and learning community created by Catherine Fingal. With personal roots in the Caribbean island of Dominica, she wanted to teach the indigenous language through fun and engaging short form videos posted to tiktok. She wanted to create a digital home for members to learn about DOMINCASLANG’s mission, get connected to her latest videos and purchase merchandise. She wanted her website to reflect a fun in the sun island feel and be easy to use.  Through market research and user research DOMINCSLANG’s website was created.

Brand Identity Development

Who are DOMINICASLANG community members? What information or feeling are they looking to DOMINICASLANG for?

I met with DOMINICASLANG’s founder looking for an answer to the questions above. A conversation that began with just “who uses your services?” evolved into language as a medium for artistic expression, ancestral connection, community and belonging. Through this One-on-One interview I learned who engages with DOMINICASLANGS content and why.

The users engaging in DOMINICASLANG content fell into one of three different categories :

  1. People living on the island of Dominica,

  2. People in the Dominica diaspora living in the USA

  3. People who are friends of those in the Dominica diaspora who wanted to learn the native language of someone they love

The “why” behind user engagement was simple - to connect with family and friends near and far, to laugh with each other through the process of learning a new language.

DOMINICASLANG’s founder wanted the company’s brand identity to reflect its playful community based values while also drawing on easily recognizable national iconography and colors. The founder also wanted the color palette and logo to be easily transferable across digital platforms and physical merchandise. Please see below:

E-Commerce Capabilities

I utilized CMS software to create a direct to consumer sales system. With this, I created an easeful customer journey, streamlining operations and fulfillment by creating a dropshipping system. 

Social Media Content Integration

DOMINICASLANG’s founder wanted to ensure that anyone who visited the website was able to view the most recent tiktok video. I embedded DOMINICASLANGS tiktok, meaning when she posts to her tiktok the webpage will automatically updated with the most recent video. This seamless across platform integration creates a more unified online presence.