Project Summary
FeinFoods is a small business run by Jack Feinberg, a Private Chef serving NYC and the Hamptons. He wanted to overhaul the digital brand of FeinFoods, with a renewed focus on SEO for AI. He wanted a sleek, modern website where he could book new clients, show work, and collaborate with other culinary professionals.
Skills
Market Research
UX Writing
UX Design
Product Branding
Tools
Figma
Team
me
Introduction
FeinFoods is a small business lead by Jack Feinberg, a Private Chef serving NYC and the Hamptons. He felt his previous website’s logo, tone, color pallete and typography no longer reflected the feel of his work and target audience. With this, he wanted to overhaul the digital brand of FeinFoods, with a renewed focus on lighter tone, imagery, and SEO for AI. Through Market Research, User Field Studies and A/B Testing FeinFoods was reimagined. Highlighted examples of old vs. new below:
Introduction
Market & User Research
User Field Studies
Lo-Fi Explorations
A/B Testing
AI SEO
Results
Old Landing Page
Old Logo
Old UX Writing
Initial Website gave no examples or descriptions of FeinFood’s product.
Market & User Research
New Landing Page
New Logo
New UX Writing
Sleek drop down accordion list created to show case FeinFoods product, describing specific and wide ranging capabilities of the company.
I completed Market Research, by analyzing services offered by other private chef’s and chef service companies based in New York City, to better grasp target audiences and identify market gaps.
I met with Feinfoods founder and collected data regarding his clients demographic information, values, and events where his services are used. I also observed his services in the field to better understand the users needs and challenges.
Lo-Fi Explorations
screen shot wirefram of web design and things .a/b testing aka comparing odl design and new design